Territory Update
It’s hard to believe we are already approaching the end of the First Quarter of 2021! It’s even more difficult to believe that it’s been one year of quarantine, remote work, virtual meetings and other unimaginable changes in our personal and professional lives.
Without a doubt, these changes have created new methods and approaches to working with insurance clients and carriers as a distribution partner. How will we as sales and service professionals respond, change and adapt to continue succeeding in this new virtual environment?
LinkedIn recently shared the results of their Fourth Annual LinkedIn 2020 State of Sales. What I found most interesting was that regardless of communication channel (email, phone, in-person or virtual meeting), the most important attribute of a salesperson to a prospect/client is active listening. Additionally, 88% of the “decision makers” polled shared that they ultimately did business with people whom they felt were “trusted advisors.”
Despite new technology and the changes to how we communicate, two longstanding principles of customer acquisition and retention remain:
- Are we an active listener to clients?
- Are we a trusted advisor to clients?
It is important to us at GuideOne that you see us as outstanding active listeners and trusted advisors. Please reach out to me with any feedback regarding the company – I am always open to hearing your successes and your challenges. Additionally, our team of specialized product managers, underwriters and claims professionals are always available to assist you.
Despite the hardening commercial market, pandemic and recent polar vortex, together we have started the year off strong in new business. If you have a Religious Organization, Nonprofit or Human Services organization, K-12 Private or Charter School, or want to place a monoline Workers’ Compensation policy, GuideOne can help!
Thanks,
Mark